The Crisp Bar allows its consumers to eat their favourite snack with one hand which leaves them free to read a book or carry shopping so its good for on the go people. It also allows consumers to avoid getting greasy hands which gives it extra benefits over the traditional packet of crisps.
Due to its compact size and shape, the Crisp Bar stands less chance of ending up as a bag of crumbs. It fits much easier into an lunchbox or handbag for that convenient lunch time snack and it also takes up a lot less room in the kitchen cupboard. It also has extra appeal for children as it can be made into various shapes for different occasions such as a football for the world cup.